Naked | Marketing

Today's packaging inspiration comes from the range of intimate care products, entitled quite simple as 'Naked'. The design create a strong brand image, reflecting the character of its contents staning all 'naked' before you having nothing to hide.

Its tender color and soft curves resemble that the naked body. Every touch makes a tube, a cup or a bottle glow a soft red, as though the packaging is actually feeling the personal touch of a human. This effect is made possible by covering the package with special thermochromic paint reacting to warm hands and hot spots.

The packaging is another concept, developed by Russian designer Neretin Stas.

'Be gentle with this package, it is very shy.'\

#campaign #packaging #branding #marketing