Colorneer Make-up launch | Marketing

Colorneer is a new professional make-up brand by Belport. The several product lines have specific colour palettes developed by high-profile make-up artists. The red and pink packaging is associated with lip and cheek products, blue with ices and the neautral pallet with face and base products. I haven't seen this colour co-ordination for different product lines within a company before. I think it is extremely effective, not only for the customer to identify the different ranges but for the company to be able to distinguesh and represent their portfilio in a unique way. The name and the brand identity represent the concept of nature interpreted through engineering. Each of the product lines is inspired by a theme, such as rose petals, night sky or sand, and we developed a series of mosaic motives which are masked by pattern lines specific to each product.

#makeup #packaging #marketing #branding