H&M redesign cosmetics | Marketing

H&M have redesigned their entire cosmetic, nail varnish, haircare, fragrance and bath and body line to meet the needs of the modern women of today. Designed by Established, the elegant black and white forms juxtaposed with shiny metallic surfaces which elevate the product line bringing a level of sophistication to the brand.

The new packaging design is a major step up from the previous attempt of clear plastic with almost tacky silver typography. The new packaging reflects the more pretigeous cosmetic brands lik Tom Ford and Charlotte Tilbury with the sleek gold and black packaging. I've never been one to go for high-street make up before, but this is certainly a line I wouldn't be ashamed to have in my make up bag.

#marketing #packaging #branding