Buy chocolate via Ads? | Marketing

Cadbury owners Mondelez International have just signed an agreement with online purchase specialists ChannelSight that will allow consumers to easily purchase brands such as Cadbury via adverterisments, product pages, social media, video and CRM campaigns - a valuable assest which is certain to boost the marketing industry in line with the increased use of technology. ChannelSight works with brands to grow their online sales, and allows customers to conviniently find a retailer where they can purchase the product they see advertised.

Over the next few months, Mondelez will add a 'Buy Now' button to owned, earned and paid media platforms, linking its marketing activity to more than 130 retailers in 25 of its global markets. Customers will be able to use the service to purchase purchase brands including Cadbury, Oreo and Trident gum.

Take a look at this page here to find out more information on the exciting new marketing revolution.

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