frts & ygrt | Marketing

"With fresh and delicious fruits, the yogurt tastes better. That's idea of this product, having the same portions for those who want more fruit than the tipical yogurt, just half and half. This pack could be re-used as a glass and the impact to ecology is reduced with this materials (glass and carton). The name FRTS & YGRT, taking out the letters, the product could be read the same in english as in spanish. The logo takes reference of the pack, clear and simple."

Today, more and more people are becoming aware of what they are consuming and taken care in what they eat. The new packaing is an effective marketing stratgey that shows people straight up what they are eating, seeing right through the packing to the fresh, colourful fruits and pure yogurt.

Designed by Spanish designer Mika Kañive. See the rest of Kañive's work here.

#marketing #branding #packaging