L'art | Marketing

The L'Art packaging barely needs a description. The beautifully simplistic design is reminiscent of 60's Op Art infused with a 1920's art deco feel.

The range was designed by student Vijit Keomisy, who stated that main inspiration came from watching films amongst the likes of 'Willy Wonka' and 'Hugo', and then researching package designs from the 20s–60s and taking an appeal to the vintage look - a look that Keomisy classes as conceptually simple but adds enough substance to make an impact from the typography, pattern, and colour choices.

"I wanted L'ART to be a luxury/artisan candle brand - having the idea of it being handcrafted in a french laboratory, with each scent constructed and developed carefully like a piece of art, producing a distinct composition. The design of the L'ART brand was to have that vintage spirit but (of course) still keep it luxe. However, the most important thing was the box design. I stuck with some traditional patterns that are classics but added new ones that are a bit more pop-art. The pattern is the focal point of the box design because I like a package to stand out on a store shelf."

#marketing #packaging #branding