Sanrun Mining Co. | Marketing

Creative agency Necon were hired by Sanrun Mining Co., a manganese mine in China, to design a distinctive identity that would stand out in a strongly conservative industry developing a brief to both stand out visually and to reflect the future-oriented image of the mining company. The design is beautifully simplistic, yet reflects the visual colours of the mine adopting a rainbow, oil slick almost, effect.

The rainbow coloured landforms and the manganese ore mine display varying bands of colours when exposed to different lengths of light. This, combined with the colourful Chinese culture, being the main subjects to form the base for the creative work.

The branding and design is unique in many ways. It has a focus of clear vision, and incorporates in various stages of the mining identity, and display the rock colour, its strongest feature, seamlessly throughout. But it also shows that a well designed, creative approach to visual identity for a business to business service company from a very conservative industry.

Check out more Necon designs on their website, here.

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